The streaming service Watch Brasil has partnered with Roku to allow its ISP partners to offer the Roku Express device in their sale packages. From now on, users will be able to subscribe to Watch Market Place services directly from the platform.
Currently, Watch has an approximate base of 500 thousand subscribers and its co-founder, Mauricio Almeida, argues that the incorporation of the team could serve as another sales pitch for the service. “The customer no longer needs cable TV, they can invest more in increasing Internet bandwidth or even feel that they are saving with the provider, at the same time that they have all their favorite programs available in one place“, he explained.
Adriana Naves, head of Latam Content Distribution at Roku, stated that “Watch comes to the platform as a local content option that offers advantages and a great experience to the end consumer“. She also explained that Roku’s remuneration model in Brazil is through its own billing, which is why it obtains a share of the revenue from streaming services subscribed to its platform.