WarnerMedia (AT&T) announced it will remove the HBO GO app in the US from next July 31st. The company officially explained that the decision takes place due to the fact that ‘Most customers who have traditionally used HBO Go to stream HBO programming are now able to do so via HBO Max’.
HBO GO is a free platform for pay TV subscribers, who have hired HBO’s premium channels. The OTT offers both linear and VOD content, and those who access can watch HBO channels programming from any device, without the need to do it through a pay TV operator STB.
HBO Max, officially launched in late May in the US, is an SVOD OTT that, up to now, does not include live content on its offer. A traditional HBO pay TV client will not be able to access the same content on HBO Max that HBO TV channels broadcast. In addition, pay TV subscribers who add to the HBO premium package will not be able to access HBO Max for free, as they can with HBO GO, except for those US pay TV operators with whom WarnerMedia recently ran agreements to offer HBO Max for free for HBO subscribers. These include Comcast, Charter, Altice, Verizon, Cox Communications, and Atlantic Broadband. The same benefit is offered on AT&T Pay TV offerings such as AT&T TV and DirecTV.
In the case of HBO subscribers with pay TV suppliers with no HBO Max offers, the company stated that they are ‘committed to making HBO Max available on every platform possible to as many viewers as possible so hope to get those deals done soon’.
In addition, WarnerMedia reported that, in the US, the company’s standalone OTT ‘HBO Now’ will be rebranded as ‘HBO’. WarnerMedia clarified that the changes will only be applied in the US. In Latin America, HBO GO will continue operating as it has been doing until now. For its part, the arrival of HBO Max in the region is planned for 2021.