WarnerMedia Latin America (AT&T) has announced last week that it will broadcast special programming on its pay TV channels in Latin America through a segment it called ‘Festival Max’, and aims to strengthen the launch of the SVOD OTT HBO Max, which will be available in the region from next Tuesday, June 29th.
According to the information reported by the company, ‘Festival Max’ will include part of the HBO Max productions and exclusive content catalog, and will be aired on HBO Signature, Warner Channel, TNT, Space, TNT Series and Cinemax.
‘The premiere of ‘Festival Max’ on our channels aims to introduce the quality and diversity of HBO Max titles and bring that experience to our audience throughout the region. It is a small sample of the variety of content that can be enjoyed as an HBO Max subscriber’, reported Gustavo Grossmann, Head of General Entertainment Networks at WarnerMedia.
As confirmed by WarnerMedia earlier this year, the launch of HBO Max in Latin America and the Caribbean means the first step of the platform’s international expansion process, after its initial launch in the US at the end of May 2020. Territories announced by WarnerMedia for the launch of HBO Max in the region are Anguilla, Antigua, Argentina, Aruba, Bahamas, Barbados, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Curaçao, Dominica, Ecuador, El Salvador, Grenada , Guatemala, Guyana, Haiti, Honduras, Cayman Islands, Turks and Caicos Islands, British Virgin Islands, Jamaica, Mexico, Montserrat, Nicaragua, Panama, Paraguay, Peru, Dominican Republic, Saint Kitts and Nevis, Saint Lucia, Saint Vincent, Suriname , Trinidad and Tobago, Uruguay and Venezuela.
The HBO Max catalog will feature content from WarnerMedia’s international brands, such as HBO, DC and Warner Bros. It will also feature content for children’s audiences, and local original productions with Latin American talent. As reported from WarnerMedia, HBO Max will also allow its subscribers access to content from Cartoon Network, Looney Tunes, HBO, Warner Bros, New Line, DC, CNN, TBS, TruTV and Adult Swim. In addition, local original content will be available on the OTT under the ‘Max Originals’ brand. Apart from that, HBO GO subscribers will automatically become subscribers to the new SVOD OTT, as the HBO GO platform will be discontinued in the region.