WarnerMedia and SBT to share UEFA Champions League’s TV rights in Brazil until 2024

After Facebook announced its decision to stop broadcasting the UEFA Champions League and the Copa Libertadores in Latin America, different specialized websites in Brazil reported that WarnerMedia (AT&T), together with the FTA TV channel SBT, will be in charge of broadcasting. the most important European football league in Brazil until 2024.

According to the information that was reported, the new broadcasting agreement will be implemented from the next season of the Champions League, which is scheduled to start in August. Champions League’s Round of 16 of the 2020/2021 season are now being played. Likewise, the international rights of the UEFA Champions League belong to ESPN and Fox Sports (The Walt Disney Company), although, in Brazil, the competition is broadcast by WarnerMedia channels on pay TV and OTT, and on Facebook. The current UEFA Champions League season will be disputed until the end of May.

According to the information reported by the specialized website UOL, SBT will broadcast one match for each fixture date of the UEFA Champions League. This way, the FTA TV channel strengthens itself in the Brazilian and Latin American sports market, since, in September 2020, it aired the second Final played between the Flamengo and Fluminense clubs for the Campeonato Carioca. Apart from that, the South American Football Confederation (Conmebol) granted it the rights to broadcast Copa Libertadores matches between 2020 and 2022, after Globo announced its decision to cancel its agreement with the entity to broadcast the competition. Brazilian websites also report that Globo tried to negotiate with UEFA for the Champions League’s TV rights in Brazil, but they were not successful. In addition to SBT on FTA TV, UEFA Champions League’s matches will also be available  via OTT through the Estadio TNT Sports platform, and on pay TV, through TNT and Space.

In mid-January, WarnerMedia Latin America announced that TNT Sports is the new sports content brand for the entire region. As part of this announcement, in Brazil, the ‘TNT Sports’ brand replaced ‘Esporte Interativo’, while the SVOD OTT ‘Esporte Interativo Plus’ was rebranded as ‘Estadio TNT Sports’. Similar measures were also taken in Argentina and Chile as part of WarnerMedia’s strategy.