WarnerMedia (AT&T) announced a multiyear distribution agreement with the US telco Charter Communications, that will make HBO Max, WarnerMedia’s SVOD OTT, available to Charter’s customers when it launches, next month. Through the agreement, all of Charters existing HBO subscribers, including subscribers in is Spectrum Silver and Gold packages, will automatically be given access to HBO Max and its programming offering for no additional charge, and with no action required other than singing into the HBO Max app. All remaining and new customers will be able to purchase HBO Max directly from Charter.
‘Charter has been a longtime distributor of our networks and on demand content, and a valued partner to our company’, said Rich Warren, President of WarnerMedia Distribution. ‘We look forward to working together to bring HBO Max to Spectrum subscribers when the product launches next month’, he added. AT&T CFO, John Stephens, said HBO Max initially will be concerned with expanding on the domestic demographics covered by HBO before launching in Latin America.
Tom Montemagno, Charter’s Executive VP, Programming Acquisition, has also expressed himself on the agreement: ‘We are eager to provide Spectrum customers with the highly-anticipated HBO Max offering when its makes its debut next month’, he said, to latter add that this new premium streaming experience ‘will be a welcome addition to Spectrum subscribers’, and that they will offer HBO Max ‘on a multitude of platforms for purchase by our video, broadband and mobile customers alike’.
HBO Max is WarnerMedia’s upcoming D2C offering, debuting in May with 10 thousand hours of curated content and a programming slate for HBO fans. Anchored with the entire HBO service, the platform will also include a slate of new original series, fan-favourite series and films from across WarnerMedia’s library and key third-party licensed programs and movies.