VTR selects Media Distillery to enhance user experience

Media Distillery, leading provider of AI technology to understand what is inside video, has announced this last Thursday, April 15th that Chilean pay TV operator VTR (Liberty Latin America) has selected it to improve video user experience. Thanks to Media Distillery’s AI technology, which went live at VTR this month, the operator’s cable TV subscribers are now able to re-watch their favourite programs with precisely correct start times when using Replay.  

As officially reported from Media Distillery, VTR has rolled out the company’s EPG Correction solution across its TV channels. ‘As a result of Media Distillery’s first deployment in Latin America, VTR’s subscribers are now getting more seamless TV viewing’, they reported from Media Distillery. ‘We are excited to optimise our Replay TV platform for VTR subscribers through Media Distillery innovation. Our customers can now enjoy a better video experience’, reported Edwin Elberg, Senior Director Entertainment and Connectivity Products at Liberty Latin America. 

From Media Distillery they have explained that using real-time analysis across multiple channels, the company’s EPG Correction solution makes automatic replay start-time adjustments to coincide with the actual start and end times of TV programs as they are broadcast. As a result, users can navigate programs more accurately, as well as enjoy a harmonious viewing experience. Typically, a TV platform starts playing linear broadcast from the EPG-indicated start time. However, TV programs often do not start exactly on the EPG time. Without correction, the viewer is forced to watch the end of a previous program or part of the commercial break. Even if a program starts earlier than the EPG time, subscribers miss out on the start of their selected show. Otherwise the viewer might miss up to 10 minutes of his or her desired show, the beginning having been effectively cut off. These scenarios can cause huge frustration for consumers who today expect great video experiences for all TV content. ‘In order to remain competitive, service providers need to offer a seamless experience for viewing of broadcast content in replay as well as for on-demand content. Media Distillery‘s advanced technology uses AI to accurately identify time markers in video content. As a result, viewers can replay a broadcast TV programme and see the show precisely from the very beginning’, they reported from the company.

‘Streaming services have in recent years set a new benchmark for seamless viewing experiences, and consumers today have high expectations for all aspects of video UX’, reported Roland Sars, CEO at Media Distillery: ‘We are honoured that VTR, our first Latin American customer, has chosen Media Distillery technology to deliver an enhanced viewer experience’, the executive added.

Media Distillery’s system uses Deep Content Understanding™ to identify and label features in audiovisual media automatically, enabling TV service providers to enhance the presentation of programmes and deliver a better viewing experience that meets the expectations of viewers.

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