Telecommunications company VTR (Liberty Latin America) has officially announced this last Monday, June 21st, that all its customers who have hired its digital TV offer will be able to access HBO Max, WarnerMedia’s (AT&T) new SVOD OTT, whose subscription will be included in the price of the plan already hired by the Chilean company’s clients.
‘As happened when we were the first operator to offer all of HBO’s channels, today we are going one step further, and we will offer HBO Max to all of our digital clients, strengthening VTR’s leadership in the entertainment world’, reported Vivek Khemka, CEO at VTR.
The HBO Max catalog will feature content from WarnerMedia’s international brands, such as HBO, DC and Warner Bros. It will also feature content for children’s audiences, and local original productions with Latin American talent. As reported from WarnerMedia, HBO Max will also allow its subscribers access to content from Cartoon Network, Looney Tunes, HBO, Warner Bros, New Line, DC, CNN, TBS, TruTV and Adult Swim. In addition, local original content will be available on the OTT under the ‘Max Originals’ brand.
As reported by VTR, around one million of its clients will benefit themselves from this initiative, who will be able to access the platform as of June 29th, using the same credentials that allow them to access the company’s virtual branch.
The launch of HBO Max in Latin America will take place next Tuesday, and will mean the beginning of the platform’s international expansion process, after its official launch in the US, at the end of May 2020.