During its Q2 2020 quarterly results presentation, ViacomCBS announced the launch of a new premium SVOD OTT, scheduled for early 2021. As confirmed by ViacomCBS Networks International (VCNI), its international expansion will begin in Australia, and then reach Latin America. and the Nordic Countries, and will be developed together with distribution partners with whom VCNI currently works, as well as with others who will join.
The new OTT catalog will bring together exclusive premieres of new Showtime series, original CBS All Access content, Paramount Pictures movies, premieres and content from Comedy Central, MTV, Nickelodeon and Paramount Network, as well as original productions from ViacomCBS International Studios, in some markets.
‘Launching a super-sized premium streaming service will be a game-changer for ViacomCBS and can help us become a powerful player in international streaming as we are in linear TV. We will market a world-class content offering at a very competitive price, and we are convinced it will have significant appeal for audiences everywhere and strong growth potential in every market’, reported David Lynn, President and CEO at VCNI.
Pierluigi Gazzolo, President of Streaming for VCNI, added: ‘With more than 200 million new streaming subscriptions due to come online internationally by 2025, we are very confident we can build a meaningful subscriber base in the next few years. ViacomCBS is one of a very small handful of elite content companies with broad enough content pipelines and deep enough content libraries to lead in all segments of the video entertainment market’.
In Latin America, the most recently ViacomCBS released OTT is Pluto TV. The platform hopes to launch in Brazil in the near future, although the company has not confirmed the date up to now.