ViacomCBS Networks International (VCNI) announced yesterday that Ezequiel Fonseca Zas, formerly Senior Vice President of Emerging Business for VCNI Americas, has been promoted to General Manager of Streaming and Mobile for International.
According to what VCNI has officially reported, for his streaming responsibilities, Fonseca Zas will report to Pierluigi Gazzolo, VCNI’s President for Streaming and Studios, and for his mobile responsibilities to Raffaele Annecchino, President of VCNI EMEAA and leader of VCNI’s mobile strategy.
In his new role, Fonseca Zas will lead VCNI’s streaming business, strategy and international product rollout, with a focus on Pluto TV –recently launched in Latin America, Paramount+ and Noggin. Fonseca Zas will work with regional digital and streaming leaders on a variety of go-to-market models, as well as ViacomCBS’ digital and streaming leadership to maximize the global impact of the business. In addition, Fonseca Zas will lead the development of mobile products and partnerships with telco companies, while also working to create new revenue streams in emerging areas, such as gaming, connected cars, mobile devices and AR/VR offerings.
‘We see a great opportunity to grow ViacomCBS’ streaming and mobile business internationally. Our global operating footprint, including linear reach and on-the-ground resources, paired with ownership of the world’s most valuable IP and differentiated technology, will enable ViacomCBS to be a leader in the mobile and streaming space’, said Fonseca Zas regarding his new position.