ViacomCBS CEO, Bob Bakish, confirmed today during Viacom’s earnings conference call that the company’s OTT CBS All Access will undergo a rebranding soon as it expands internationally to incorporate more of the company’s cable brands and library programming. ViacomCBS has not confirmed an official date for its arrival at Latin America yet, where it has recently launched Pluto TV and Paramount+.
According to Bakish, the initial plan will be to add Comedy Central, Nickelodeon, BET, Smithsonian, MTV and Paramount Network content. The executive said that the platform will be rebranded next summer with a new name, and launch it in international markets ‘in the next 12 months’. As of Thursday, May 7th, 100 titles from Paramount Pictures vast film library, including ‘The Godfather trilogy, Terms of Endearment y An Inconvenient Truth will be made available to CBS All Access subscribers.
‘Expanding CBS All Access’ library of films with these iconic titles from Paramount Pictures is just one of the many ways we are integrating the catalog of IP available to us within the ViacomCBS family’, reported Julie McNamara, Executive VP and Head of Programming at CBS All Access.
Last March, ViacomCBS launched Pluto TV in Latin America and announced new channels already available, as well as an upcoming launch in Brazil, which will take place later this year.