Viacom’s Digital Studios International (VDSI) unveiled a partnership with Facebook to produce a slate of shortform content for Facebook Watch in key international markets. The international arm of Viacom’s digital studio production unit will utilize its regional production hubs to make content for Facebook Watch audiences in Latin America and Asia, as well as the UK, Germany, Spain and France. The partnership’s financial terms were not disclosed.
In Latin America, VDSI will produce series consisting of eight episodes that range from four to eight minutes each. They include Useless Life-Hacks, which will mock life hacks that bring solutions to problems we never knew existed; and Na Quebrada, a game-show inspired format that ‘approaches the Brazilian ghetto universe’, hosted by comedian Thiago Ventura.
‘The content in Americas and Asia is being created as part of Facebook Watch’s latest program that pars publishers with local public figures, bringing exclusive new videos to the platform’, the partners said.
Brendan Yam, SVP at VDSI, said: “We are committed to reaching every audience, everywhere,”l. “By partnering with Facebook, we are harnessing the power of our globally recognized brands and IP and leveraging local talent and production capabilities to drive engagement with digital-first audiences around the globe.”
Viacom launched VDSI in 2018 as a creator of digital content for the company’s portfolio of networks and brands outside the U.S.