Viacom to launch Pluto TV in Latin America later this year

After announcing the launch of the OTT Paramount + in Latin America with Net and Clarovideo, Viacom intends to expand its OTT Pluto TV internationally and announced the launch of its Spanish version in the US Hispanic, with the aim of arriving at Latin America this year. Bob Bakish, CEO of the company, expressed in dialogue with investors that the platform ‘represents an opportunity to expand agreements with Viacom’s distributors’.

Pluto TV is a free platform, supported by advertising, that does not require any pay TV subscription. It was launched in the US in 2013, and its offer includes a pay TV channels and on demand content selection. According to Bakish, the OTT helped Viacom to expand its reach ‘to young people, who are hard to reach’.

Viacom acquired Pluto TV this year for USD 340 million. Its first Latin American agreements are the launchings of Paramount+ with Net and Clarovideo, and a Pluto TV’s Spanish contents version in the US, scheduled for July.