TyC Sports strengthens interaction with audiences with Flowics

Flowics, a company that provides technology solutions to produce interactive and graphic content on TV, announced this Wednesday, January 20th, an agreement with the Argentine pay TV channel TyC Sports, focused on sports content, in order to implement  its production platform, which It will allow the TV channel you to work with greater agility and flexibility in the creation of TV graphics in the cloud, and enhance interactivity with its audience.

‘We are looking at Flowics for a practical and agile way to modernize the interaction with the audience, boosting traffic to our digital content’, said Martin Rubino, TV and OTT Programming Coordinator at TyC Sports and the TyC Sports Play streaming platform, to then add that the company is ‘looking for the tools provided by the platform for the Copa America and the and the 2021 Olympic Games broadcasts’.

As reported by Flowics, the implementation of their technology will make TyC Sports production teams easier to curate relevant conversations from social networks such as Twitter, Instagram, Facebook and WhatsApp, to strengthen editorial content and connect the audience more immediately. ‘It is a tool that helps us strengthen the link between the digital audience and the screen. It greatly makes it easier to display the content of the protagonist’s social networks on the screen, and is a partner for the administration of the surveys made on Twitter and on the web’, reported Lucas Delfante, Head of News and Digital Writing at TyC Sports.

The Flowics Graphics solution allows to create professional graphs, combining curated content from social networks with audience participation in different channels and other data sources, such as sports statistics. Being a cloud-based platform, Flowics can be operated remotely from an internet browser.

‘We are delighted to see how the different TyC Sports working teams (graphic, production and digital) have adopted the solution to bring a better product to audiences every day. This is another step in our mission to empower our users to create more interactive content and captivating graphics in a simple and efficient way’, reported Candela Garcia Villanes, Flowics Marketing Director.