TV Azteca, Cinemex and Riot Games opened last week an exclusive eSports stadium in Mexico City. The room is able to host 100 people and will be focused on two annual League of Legends tournaments. The project demanded a USD 2.5 million investment. The partnership agreement between the three companies had been announced last year.
The venue includes around 300 square meters on 4K screens and, during its first year, will host the two League of Legends 2020 tournaments (‘Apertura’ and ‘Clausura’). The first will begin on February 15th, and will have eight competing teams. Those who are champions will be able to play the world discipline championship, which will be held at the end of the year in China.
Benjamín Salinas, CEO at TV Azteca, expressed himself on the agreement with Riot Games and Cinemex, and emphasized that it focuses on strengthening the eSports ecosystem in Mexico, as well as creating a new audience that follows tournaments, as it does with other traditional competitions: ‘Today, there is an audience that plays eSports, but it is not an audience that follows teams. We want to create heroes, figures and consumption habits, so that people identify themselves with these players that they see playing every weekend’, he said.