Turner rebrands CDF as TNT Sports

As recently reported by several specialized websites in Chile, starting this last Sunday, January 17th, Canal de Futbol (CDF, ​​owned by Turner) will be rebranded as ‘TNT Sports’, the same brand that the company uses for its premium channel in Argentina. According to information reported on the Pisapapeles website, the CDF HD channel will now be called TNT Sports HD, while CDF Premium and CDF Basico channels will now be TNT Sports 2 and TNT Sports 3, respectively.

On January 4th, Turner reported in the Diario Oficial de Chile that it modified the statutes of the company ‘Canal de Fútbol SpA’ ‘in order to add the trademarks or fancy names ‘TNT Sports’ and ‘TNT Sports HD’ . According to different websites in Chile, the rebranding took place yesterday, in coincidence with the date on which Turner broadcast the match that faced the Colo Colo and Universidad de Chile football clubs, considered one of the most important matches in Chilean Professional Football. According to La Cuarta, the brand change is regional, since both in Chile and Argentina, as well as in Brazil, the WarnerMedia Group’s sports channel will feature the same brand. 

TNT Sports was born in Argentina after Turner, in alliance with Fox Sports, acquired the Argentine Professional Football TV rights. Likewise, according to La Tercera, it is intended to expand Chilean football to other countries through TNT Sports and TNT Sports HD.

Chilean Fiscalia Nacional Economica approved Turner’s CDF acquisition process at the end of 2018. Under the original terms of the agreement, valued at USD 1,285 million, Turner Broadcasting System became the sports channel controller for 15 years, and the country’s professional football teams would receive USD 3.1 million each.

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