As officially reported by the Argentine production company Torneos during the last days of 2020, the company partnered with the Global Sports Rights Management (GSRM) firm in order to market the Argentine Football League broadcasting rights for a six-year period, starting in 2021.
As a result of the partnership, the Argentina Football Distribution (AFD) entity will be in charge of marketing the Argentine Football League’s rights, called ‘Liga Profesional de Futbol’ (LPF), in the international market. As reported from Torneos, the new distribution scheme for the event will feature a mixed model: in some places, Argentine football will be able to be watched through TV channels, and in others, via OTT, through AFA Play, the new platform. that the Argentine Football Association (AFA), the football regulator in Argentina, has officially launched at the end of 2019, and, according to Torneos, will broadcast all the League matches ‘in those countries and regions where they cannot be accessed on TV, and will add other content that will allow you to enjoy all Argentine football on a single platform’.
Torneos also reported that the new agreement guarantees LPF ‘a minimum annual payment’; the possibility of charging ‘a majority percentage of the profits generated’; and ‘keeping the rights contents ownership, being able, at the end of the period, to take over the platform’.
‘There is a space for growth in the LPF’s distribution contents abroad, as well as in the international leadership of the brand. Argentina is a great supplier of football talents worldwide. The new marketing format brings together the resources to manage this growth and multiply the value of the AFA Play brand, both in its relationship with the brands and with international audiences’, stated Ignacio Galarza, CEO at Torneos.