The sports TV signal TNT Sports partnered with TikTok to broadcast the UEFA Champions League Cup in Brazil and Mexico. The two-screen experience will include not only the games, but also exclusive live shows with highlights of dates, interviews and footage of best plays; in addition to virtual challenges that will be promoted on the video platform
Previously, the app had already made an agreement with the channel’s affiliate in Brazil to broadcast live the Qatar 2022 European qualifiers for users in the country. In addition, it promoted an interest in the sport with the help of some Latin American soccer stars, such as the Mexican Javier “Chicharito” Hernández (@ chicha14_) and the Brazilian Marcelo (@marcelotwelve), who enjoy sharing videos for their millions of followers .
As reported by the alliance, as the tournament develops, new experiences will appear available to users and spectators, such as functions integrated into the app and exclusive material. In the case of Mexico, the matches will be broadcast on TV through TNT and Cinemax signals, while for Brazil it will be through TNT and Space.