WarnerMedia Latin America and the social network TikTok have announced days ago a new agreement to broadcast sports content in Brazil. According to the terms of the partnership, starting this Wednesday, June 2nd, TNT Sports official account on TikTok will broadcast live friendly matches between European National Teams. The agreement establishes that seven matches will be broadcast on the internet, as well as exclusive content on the TNT Sports Brasil profile on TikTok.

‘This initiative strengthens WarnerMedia’s expertise in bringing the best sports content to fans, on any platform, anywhere. We already have a successful partnership with TikTok, which is world famous for the most entertaining and engaging content on the internet, and we are going to advance even further’, said Mauro Borges, Ad Sales Director at WarnerMedia Brazil.

‘TikTok has increasingly become a home for football fans to connect themselves with other football fans, players and teams. We are working to provide new and innovative ways to deliver quality content to our users, and we are very excited about it’, reported Kim Farrell,  Marketing Director for TikTok in Latin America. ‘We are happy to announce this partnership with TNT Sports to broadcast live matches between the great football referents of the old continent before the European Championship, a competition that we are also sponsoring. The TikTok community can expect great emotions in the next months’, added the executive.