Tigo incorporates UBEAT, the channel of the Mediapro Group aimed at new generations, to its offer in Panama. With the acquisition of the Play HD plan, users will be able to access more than 4 thousand hours of content related to gaming, eSports and freestyle.
The channel was originally born with two versions, a linear channel and an OTT called ubeat.tv. Since its launch in Spain at the end of 2018, it has grown to become one of the most important brands in the audiovisual field in Europe. With its own productions and presentations by internet celebrities, such as Cristinini and Ibai Llanos, it attracted an audience that continues to grow more and more rapidly.
“UBEAT is the television channel that the new generations consume. These new audiences want to have fun with the best entertainment, get excited about eSports competitions and vibrate with the stars of freestyle, and that is precisely what they will find at UBEAT. We are delighted to be able to join Tigo’s offer in Central America to continue our expansion in the region, where we already have a large fan base”, Marta Ruiz de Gauna, director of UBEAT, said.
Meanwhile, from Tigo Panama they assure that with the new incorporation the company is integrated into a much more competitive market, putting itself at the level of its competitors. “Tigo Panama is aware of the important role that cable television plays, therefore
maintains its high commitment to provide reference materials of international quality
from a modern and competitive content supermarket”, the statement said.