As part of what will be the first Nextv Ad Latin America’s virtual edition, Dataxis will be in charge of helding the ‘The boom of Android TV STBs and new ad revenues’ panel, which will be the last one of day 1 of the conference. The panel will take place next Wednesday, May 26th between 11:40 AM and 12:30 PM (GMT-5 CDMX / COL). Registration for this and the rest of the event panels can be done here.
Some of the topics to be debated and developed during the panel will focus on addressable ad management on Android TV STBs; addressable advertising options for legacy STBs; Android TV and AOSP opportunities; migration to Android TV STBs in Latin America; and other related issues. Industry executives gathered by Dataxis to star in the panel are Gustavo Marra, Vice President, Business Development & Strategy at SeaChange; and Eduardo Peniche, Ad Sales & Marketing Director at Dish.
Nextv Ad Latin America 2021 will bring together the entire TV advertising ecosystem to explore the latest developments in TV advertising and how programmatic and addressable TV strategies integrate. Experts from publishers, brands, media agencies, operators and tech providers will meet in this virtual event to share their insights and address the key challenges on how best to use the TV as an advertising medium. The conference will take place on Wednesday, May 26th and Thursday, May 27th, as of 9:00 AM (GMT-5 CDMX / COL) both days, and will be sponsored by Ateme; Canoe; SeaChange; TiVo and Xandr.
Nextv Ad Latin America’s registration is free for Latin American pay TV operators; FTA broadcasters; TV channels; OTT platforms; telecom operators; B2C advertisers and advertising agencies.