Spanish telecommunications company Telefonica, whose operations in Latin America are known under the ‘Movistar’ brand, has decided to cancel its Movistar Play’s offer in Mexico, where the SVOD OTT was launched in March 2019. According to the information reported, the decision is part of changes that are being implemented in the company’s digital strategy in the country.
‘As part of the strategy aimed at the company’s digital transformation, Telefonica Movistar Mexico has made the decision to promote partnership agreements with other content providers in the Mexican market, instead of maintaining its own platform. The company continues working on digital products and services in order to ease and improve its customer’s experience’, they confirmed from Movistar Mexico to the specialized website TAVI Latam.
Movistar’s change will not affect the availability of Movistar Play in other Latin American markets where it is currently operating, such as Argentina, Chile, Ecuador, Peru and Uruguay. Telefonica has not confirmed its intentions to launch the platform in other countries in the region, although, since 2019, it has been implementing a plan to launch original series in Latin America, which are available on Movistar Play.
In Mexico, the OTT was offered for Movistar mobile clients. The platform included a free basic plan and another to which it was necessary to pay a monthly subscription, which, for reasons related to the Coronavirus pandemic, became to be offered for free for all customers. Movistar Play also included a plan in Mexico with linear live pay TV channels, as well as premium offers with Fox and HBO content, and movie rentals.