The League of Legends Latin American League (LLA), the highest competition category of League of Legends, video game developed by Riot Games- in Latin America, has recently announced that, as of 2021, it will join the telecommunications companies Telcel and Claro (America Mpvil ), with the aim of expanding and strengthening esports in Latin America.
Although, up to now, the companies have not specified what actions they will develop to achieve this initiative, the information available reports that Telcel and Claro ‘will work hand in hand with LLA to implement actions in all Latin American countries, to expand the league and bring League of Legends across the continent’.
‘For Telcel and Claro, joining LLA means a key step to promote, support and contribute to develop esports in each of the Latin American countries. We are excited about the partnership with LLA, with which we will achieve a great penetration of esports in the region’, reported Marcela Velasco, Telcel’s Marketing Director.
From Riot Games they have also expressed themselves on the partnership between LLA, Claro and Telcel through Daniel Morales, Partnerships and Alliance Manager at Riot Games in Latin America. ‘This is one of our most exciting alliances for the 2021 season, as it is one of the most important and best-established companies in all of Latin America, which has the necessary tools, technology and knowledge to make this exciting sport grow’, reported the executive.
Apart from the agreement announced between Telcel, Claro and LLA, the Latin American League of Legends has been recently strengthening its presence in the region. As an example, in August 2020, Riot Games announced an agreement with RTVC in Colombia, for the LLA to be broadcast for the first time on the Colombian FTA TV channel Señal Colombia.