Tag Archives: Wunderman Thompson Latam

After a first trial, Canal 1 is already working on TV attribution systems implementation

During Advanced advertising opportunities for FTA broadcasters, the first panel on Day 1 of Nextv Ad Latin America, Alina Arango, Commercial VP at Canal 1 (Colombia), reported that, two years ago, the channel made a first trial with a TV attribution tool and, after the good results it featured, the company is already working with [...]