Apple confirmed the launching of its OTT ‘Apple TV +’, which will soon be available in more than 100 countries around the world, in all Apple devices, which will include Macs, Samsung, LG, Sony and Vizio Smart TVs , in addition to Roku and Amazon Fire TV. The company did not give details about the [...]
Apple confirmed the launching of its OTT ‘Apple TV +’, which will soon be available in more than 100 countries around the world, in all Apple devices, which will include Macs, Samsung, LG, Sony and Vizio Smart TVs , in addition to Roku and Amazon Fire TV. The company did not give details about the [...]
Disney, Turner, NBC, CBS and Discovery, together with Smart TVs company Vizio, formed the Open Addressable Ready Project (OAR), a partnership for the development and deployment of a new standard for addressable advertising on Smart TVs. Full deployment is planned for the beginning of 2020. ‘We all recognize the most important goal of this initiative [...]