Disney agrees with Lionsgate and will pay almost USD 10 million to use the ‘Star’ and ‘Star+’ brands in Brazil
Brazilian website UOL has reported this last Monday, August 9th, that The Walt Disney Company and Lionsgate, owner of the SVOD OTT Starzplay and the premium TV network Starz, have finally run an agreement so that Disney can use the ‘Star’ and ‘Star+’ brands in Brazil. Up to now, neither company has officially expressed itself [...]