Tag Archives: #TotalAudiencePlus

A+E Latin America launches tool to measure advertising audiences on its channels

A+E Latin America launched Total Audience Plus, a tool that makes it possible to measure the impact and total audience of advertising campaigns on the brand’s four channels (A&E, History, Lifetime and History 2). “TA + is the first media tool on the market that extrapolates, standardizes, homogenizes and deduplicates the audiences of the various [...]