Tag Archives: rebranding

Fox channels in Latin America to be rebranded as ‘Star’ from February 22nd

The Walt Disney Company Latin America has officially announced this Wednesday, February 3rd, that it will rebrand Fox channels as Star starting on the 22nd this month. In December 2020, Disney had confirmed that the change would take place in February 2021 but, up to now, no details had been given on the exact date. [...]

Disney to rebrand Fox channels in Latin America as ‘Star’

As reported by several specialized websites in Latin America, Disney plans to rebrand Fox channels in the region as Star as of February 2021. Although no Disney executive has expressed himself on the matter yet, an official announcement with more details is expected for the coming days.  The Star brand is owned by Disney since [...]

ViacomCBS confirms CBS All Access international launch plans

ViacomCBS CEO, Bob Bakish, confirmed today during Viacoms earnings conference call that the companys OTT CBS All Access will undergo a rebranding soon as it expands internationally to incorporate more of the companys cable brands and library programming. ViacomCBS has not confirmed an official date for its arrival at Latin America yet, where it has [...]

HBO to rebrand MAX channels in 2020

In 2020 new original productions will arrive at HBO. Among Latin Americans, the fifth season of Chumel con Chumel Torres stands out, and Entre Hombres, held in Argentina, Todxs Nosotrxs, the new Brazilian original series that addresses issues based on the LGBTQIA+ universe and the Colombian series Mil Colmillos, among other planned premieres will be [...]