Tag Archives: Qube

Cinemax releases its first interactive content in Latin America

TV channels / Content | | March 4, 2020

Cinemax, HBO Latin America’s ad-based movie channel, announced the premiere of the superhero series ‘Doom Patrol’, scheduled for March 19th throughout the region. This is the first content of the channel that can be complemented with the second-screen interactive app Quebe.  Based on DC Comics characters, Doom Patrol follows, throughout 15 chapters, the marginalized members [...]

Cinemax becomes the first interactive channel in Latin America

TV channels / Content | | February 7, 2020

Cinemax revealed an investment it’s made into a second-screen technology, which promises to change the way people engage with both brands and TV. This next-generation interactive scanning technology enables users to easily scan a small marker on their TV screen, quickly connecting them to actionable content. The technology was presented in São Paulo last October [...]