Tag Archives: #NextvAdUSA

Larry Allen of Comcast Advertising predicted that “Addressable will ultimately be the way that we deliver all TV” in Nextv Ad USA

“When youยดre just thinking about frequency mitigation on a campaign, addressable will ultimately be the way that we deliver all TV“, Larry Allen, Vice President and General Manager of Addressable Enablement at Comcast Advertising, said during his participation in the panel โ€œThe new world of national Addressable TV advertising on Pay TVโ€, in the first [...]

Nextv Ad USA starts today: Disney, Comcast and Roku are among the protagonists

Today, Tuesday, December 14, Dataxis will hold the first edition of the Nextv Ad USA virtual event, which will bring together the television advertising ecosystem in the United States. Executives and representatives of pay TV channels, OTTs, MVPDs, AVODs, advertising agencies and technology providers will participate in a series of debates on the arrival of [...]

WarnerMedia allies with Tastemade and assumes its advertising sales in Latin America

WarnerMedia and Tastemade reached an agreement for the entertainment giant’s commercial team to assume the advertising sales of the multiplatform gastronomic content brand in Latin America, with the exception of Argentina and Brazil, where the company will keep the management in the hands of its own team . Through the alliance, which began operating on [...]

Entel Chile joins forces with Teads for a segmented campaign without cookies

The operator Entel Chile launched its first segmented advertising campaign without cookies, in collaboration with Teads, the media platform that works with the main advertisers in the digital world, in order to guarantee the protection of its users’ information and the sustainability of data. In recent times, there were several operators around the world that [...]

Zenith: Digital advertising investment to exceed 60% of global spending by 2022

The marketing and advertising agency Zenith revealed in its latest report that it forecasts a growth in investment in advertising in digital media, which by 2022 will reach 61.5% of total spending, the highest figure it would have reached so far. In addition, he predicted that global ad spend will continue to rise, and after [...]