Tag Archives: Nextv Ad Latin America

WarnerMedia plans to implement addressable TV in Chile and Mexico this year

Pablo Greco, Ad Sales Director at WarnerMedia Chile, reported that the company plans to implement addressable TV in Chile and Mexico this year, in addition to a third market, with which they have negotiations under way. His statements took place during the  Addressable TV for pay TV operators panel, as part of the first Nextv [...]

After a first trial, Canal 1 is already working on TV attribution systems implementation

During Advanced advertising opportunities for FTA broadcasters, the first panel on Day 1 of Nextv Ad Latin America, Alina Arango, Commercial VP at Canal 1 (Colombia), reported that, two years ago, the channel made a first trial with a TV attribution tool and, after the good results it featured, the company is already working with [...]

Opportunities for AVOD in Latin America to open Nextv Ad Latin America’s day 2

The panel that will open  Nextv Ad Latin Americas day 2 is called Opportunities for AVOD in Latin America, and will be developed on Thursday, May 27th between 9:00 AM and 9:50 AM (GMT-5 CDMX / COL). Registration for this one and the rest of the event panels can be done here.  Some of the [...]

Univision strengthens itself in Latin America with DirecTV

According to information reported on various specialized websites, the DTH operator DirecTV (AT&T) has added the US Hispanic channel Univision as part of its programming grid, since last May 3rd. The offer is available to the pay TV operators prepaid and postpaid customers in Argentina, Chile, Colombia, Ecuador, Peru and Uruguay. With the announcement of [...]

Advanced advertising opportunities for FTA broadcasters to open first Nextv Ad Latin America’s virtual edition tomorrow

After Nextv Sport Latin America and Nextv Series Caribbean, Dataxis virtual events agenda for May continues with what will be the first Nextv Ad Latin Americas edition. The conference will take place tomorrow, Wednesday May 26th, and will continue on Thursday, May 27th, with a series of six panels featuring expert executives from the industry, [...]

Nextv Ad Latin America to debate on addressable TV opportunities for pay TV operators

As part of what will be the first  Nextv Ad Latin Americas virtual edition, Dataxis will be in charge of helding the Addressable TV for pay TV operators panel, which will take place next Wednesday, May 26th between 10:30 AM and 11:20 AM AM (GMT-5 CDMX / COL). Registration for this and the rest of [...]

Opportunities for AVOD in Latin America to open Nextv Ad Latin America’s day 2

Another of the new events that Dataxis is officially launching during 2021 is Nextv Ad Latin America, whose first virtual edition will take place at the end of this month. The panel that will open  the conferences day 2 is called Opportunities for AVOD in Latin America, and will be developed on Thursday, May 27th [...]

Advanced advertising opportunities for FTA broadcasters to open first Nextv Ad Latin America’s virtual edition

After Nextv Sport Latin America and Nextv Series Caribbean, Dataxis virtual events agenda scheduled for May continues with what will be the first Nextv Ad Latin Americas edition. The conference will take place on Wednesday, May 26th and Thursday, May 27th, and will bring together six panel discussions. Registration can be done here. The first [...]

Private and premium ad marketplaces to close first Nextv Ad Latin America’s virtual edition

The last panel of what will be the first Nextv Ad Latin Americas virtual edition, a new Dataxis event focused on analyzing and discussing the latest trends in the Latin American advertising market, will be called Private and premium ad marketplaces, and will take place next Thursday, May 27th, between 11:40 AM and 12:30 PM [...]

Alqueria, Kantar Ibope Media and America TV Peru to debate on new multiplatform TV audience measurement

Nextv Ad Latin Americas day 2 will feature three discussion panels focused on the Latin American advertising industry. The second one will be called New multiplatform TV audience measurement, and will take place on Thursday, May 27th, between 10:30 AM and 11:20 AM (GMT-5 CDMX / COL). Registration for this one and the rest of [...]