MercadoLibre strengthens its OTT and D2C sales strategy with Paramount+ in Mexico
The e-commerce platform MercadoLibre and Paramount+, ViacomCBS’s SVOD OTT, relaunched in Latin America last March 4th, announced on May 13th a new partnership, through which MercadoLibre and MercadoPago users will be able to have discounts of up to 40% on the OTT subscription. As a result of the agreement, it will be possible to access [...]