Nextv Ad Latin America’s day 2 will feature three discussion panels focused on the Latin American advertising industry. The second one will be called ‘New multiplatform TV audience measurement’, and will take place on Thursday, May 27th, between 10:30 AM and 11:20 AM (GMT-5 CDMX / COL). Registration for this one and the rest of [...]
As reported by La Cuarta and other specialized websites in Chile, the country will change the way it measures TV programs audiences, and will leave behind the people meter system, which has been implemented in the country since 1991, starting in 2022. As part of the change, a tender will be opened in order to [...]
Through an agreement between the Information Technology and Communications Ministry (MinTIC) and Kantar Ibope Media, Colombia’s regional public channels will have a new system available that will allow them to control the audience for digitally consumed broadcasts. The project will start during the first half of the year. The Kantar Ibope Media tool is called [...]
A year after announcing its arrival at Brazil, CNN confirmed that the date of its official launch will be next March 9th. The news channel official presentation will take place that day at an event to be held in San Pablo. In addition, although it has not been confirmed yet, local media in Brazil are [...]
According to data from Kantar Ibope Media Paraguay published by Television.com.py, Telefuturo ranked first in networks ranking and led FTA TV audience share in Paraguay in 2018. The Vierci Group channel achieved a 22.07% share , followed by SNT with 17.24%, Latele with 9.3%, RPC with 4.87%, C9N of the Albavision Group, and Paravision with [...]