Tag Archives: identidad

MTV renews its identity in Latin America

The music channel MTV (Viacom) renewed its identity in Latin America last August 21th. It launched the slogan Nuevo. Sin Rolos” (New. No trouble) and the hashtag #EsNuevoEsMTV (Its new, its MTV). In addition, it introduced a new image for the channels institutional advertising, with an M dividing the screen and the center of the [...]