Disney+, the new Disney SVOD OTT officially launched in November last year, increased its downloads globally this past weekend by 46%, after ‘Hamilton’, a movie based on the Broadway music show, was officially released on the platform this last Friday, July 3rd. As reported by the specialized website Variety, based on data from the Apptopia [...]
Disney+, Disney’s new SVOD OTT officially launched last November in the US, has changed its marketing strategy and stopped offering the free seven-day promotional trial period, as reported by the specialized website Variety. ‘We continue to test and evaluate different marketing, offers and promotions to grow Disney+’, reported a representative for the company in a [...]
The Walt Disney Company reported this week during its financial results presentation that Disney +, its OTT officially launched in November, now records 28.6 million subscribers within 3 months it was officially introduced to the market. The already mentioned figure exceeded expectations of reaching 25 million subscribers during the first three months after launch. This [...]