Tag Archives: Grupo America

Private and premium ad marketplaces to close first Nextv Ad Latin America’s virtual edition

The last panel of what will be the first Nextv Ad Latin Americas virtual edition, a new Dataxis event focused on analyzing and discussing the latest trends in the Latin American advertising market, will be called Private and premium ad marketplaces, and will take place next Thursday, May 27th, between 11:40 AM and 12:30 PM [...]

Fasano: ‘We face the addressable environment with some fear, and not as an opportunity to become more competitive’

Another of the virtual panels that took place on November 4th as part of the latest edition of Nextv Series South America was entitled Addressable TV advertising in OTT and pay TV. Some of the topics that took place during the debate were focused on spot replacement in linear TV and OTT; pre-roll to monetize [...]

America TV and The Mediapro Studio to produce original content together

The Mediapro Studio, through Mediapro Argentina, and the Argentine FTA TV channel America TV (Grupo America) announced that they will work together for the development, production and commercialization of original content. The agreement between the two companies is scheduled to last three years and establishes three series will be made, which will be distributed in [...]

Online video business defines how to adapt itself to the market needs

During the second day of the Nextv Series Argentina event, the leading conference that took place on May 14th and 15th at the Intercontinental Hotel in Buenos Aires organized by Dataxis, the panel How to develop the new online video business  was held, Speakers that took part of it were Marcos Foglia (Artear Argentina), Fernando [...]