Tag Archives: FierceVideo

HBO Max to focus on its US launch before launching in Latin America

HBO Max, AT&Ts SVOD OTT, is scheduled to launch in May. The company said the initial focus will be on growing the product in the US. AT&T CFO, John Stephens, said HBO Max initially will be  concerned with expanding on the domestic demographics covered by HBO. Certainly, it will be basically a domestic product, I [...]