Tag Archives: Felipe Cortelezzi

Pluto TV adopts Xandr SSP to monetize CTV inventory in Latin America

Xandr, AT&Ts advanced advertising company, has announced that Pluto TV, new ViacomCBSs AVOD OTT, recently launched in Latin America, has made its connected TV (CTV) inventory available to Xandr buyers in the region through the companys strategic selling platform, Xandr Monetize. According to what Xandr has officially reported, Pluto TV is using the Xandr SSP [...]