Tag Archives: Editorial Perfil

Fasano: ‘We face the addressable environment with some fear, and not as an opportunity to become more competitive’

Another of the virtual panels that took place on November 4th as part of the latest edition of Nextv Series South America was entitled Addressable TV advertising in OTT and pay TV. Some of the topics that took place during the debate were focused on spot replacement in linear TV and OTT; pre-roll to monetize [...]

Editorial Perfil reduces magazines and bets on digital production

Jorge Fontevecchia, owner of the Argentine Editorial Perfil, announced in early May in a video made for the company’s workers that a restructuring process will take place, through which a strong reduction of the Perfil printed products will be implemented to prioritize the multimedia content generation, focused on audiovisual and digital production. The Coronavirus pandemic [...]