Tag Archives: Comcast

Larry Allen of Comcast Advertising predicted that “Addressable will ultimately be the way that we deliver all TV” in Nextv Ad USA

| | December 15, 2021

“When you´re just thinking about frequency mitigation on a campaign, addressable will ultimately be the way that we deliver all TV“, Larry Allen, Vice President and General Manager of Addressable Enablement at Comcast Advertising, said during his participation in the panel “The new world of national Addressable TV advertising on Pay TV”, in the first [...]

Nextv Ad USA starts today: Disney, Comcast and Roku are among the protagonists

| | December 13, 2021

Today, Tuesday, December 14, Dataxis will hold the first edition of the Nextv Ad USA virtual event, which will bring together the television advertising ecosystem in the United States. Executives and representatives of pay TV channels, OTTs, MVPDs, AVODs, advertising agencies and technology providers will participate in a series of debates on the arrival of [...]

NBCUniversal may launch new SVOD OTT internationally

March 30, 2021
SVOD subscribers USA

US company NBCUniversal has begun talking about the international launch of a new SVOD OTT, in order to continue its expansion process outside the US. According to the information reported by the specialized website Business Insider, Jeff Shell, the company’s CEO, has held conversations about the new streaming platform, which would be branded as ‘Universal’. [...]

Kanal D Drama strengthens itself in the US Hispanic market through Verizon

March 17, 2021
Verizon (USA) Direct cable TV ARPU

Thema America (Canal+ Group) has recently announced that Kanal D Drama is now available as part of US pay TV operator Verizon programming grid. According to what was reported, its subscribers are now able to access the TV channel through Verizon’s ‘Fios TV Mundo’ and ‘Mundo Total’ packages in HD, on channel 1.586.  Verizon is [...]

Comcast’s AVOD OTT Xumo launches three linear Spanish-language Telemundo channels

February 3, 2021
Telemundo (USA) Total TV network revenues

Xumo, Comcast’s AVOD OTT, has announced the launch of three linear Spanish-language Telemundo channels as part of its catalog. The new channels are ‘Telemundo al dia’; ‘Telemundo Realities’ and ‘Telemundo Novelas’. According to the information reported, the channels are part of a long-term partnership, which will offer more than 3 thousand hours of Telemundo content [...]

Telemundo to broadcast Chivas local football matches in the US

July 19, 2020
Telemundo USA Free-to-air net TV advertising revenues

Telemundo Deportes officially announced a multi-year agreement that includes the exclusive rights for the US of the matches that the Club Deportivo Guadalajara, better known as ‘Las Chivas’, plays as the local team in the coming MX Football League. This way, Chivas joins NBCUniversal Telemundo Enterprises sports content catalog from the beginning of the Professional [...]

Fox Sports directs its sale in Mexico

June 22, 2020
Disney Networks Mexico Total TV network revenues

As reported by the Mexican website Mediotiempo, Fox Sports would already have a buyer in Mexico. The channel’s sale  in the country is one of the requirements imposed on The Walt Disney Company by the Telecommunications Federal Institute (IFT) to approve Disney-Fox merger, which took place in March last year.  According to information given by [...]

Peacock early preview begins on Xfinity X1 and Flex in the US

OTT / VOD | | April 15, 2020

As confirmed earlier this year, Comcast is launching today a preview of the premium tear of Peacock, NBCUniversal’s AVOD OTT, which will be available at not additional cost for Xfinity X1 and Flex customers in the US. Latin American launching date has not been reported yet. The preview will be followed by the national launch [...]