Tag Archives: CBS

ViacomCBS launches CBS News in Latin America

ViacomCBS officially announced on Tuesday that the US FTA TV channel CBS launched the mobile app CBS News and, this way, began its landing in Latin America. CBS News offers access to CBSN, a free service that includes news contents 24 hours a day. Additionally, recently Bob Bakish, CEO at ViacomCBS, announced plans to relaunch [...]

Viacom and CBS merge on ViacomCBS

ViacomCBS announced the completion of the merger between CBS Corporation and Viacom Inc. The combined company, which is renamed ViacomCBS, creates a premium content powerhouse with global scale, including leadership positions in markets across the U.S., Europe, Latin America and Asia. ‘This is a historic moment that brings together two iconic companies to form one [...]

Viacom and CBS to combine on December 4th

Viacom and CBS announced today that they will complete their merger on December 4th, under which they will operate as a single company, which will be called ViacomCBS. This way, both companies are following the announcement made at the end of October, when they indicated that the merger would take place on early December. The [...]

Viacom-CBS merger now expected to close in early December

After a long negotiation process and having announced a merger agreement last August, CBS and Viacom now plan to merge as soon as early December. The two companies, which will be known as BiacomCBS Inc. once the deal is complete, said the pact had secured the approval of National Amusements Inc., that holds the majority [...]

CBS and Viacom to combine and create ViacomCBS Inc

Viacom and CBS today announced they have entered into a definitive agreement to combine in an all-stock merger, creating a combined company with more than USD 28 billion in revenue. The new company will be led by Bob Bakish as President and CEO. The transaction is subject to regulatory approvals and other customary closing conditions. [...]

New TV addressable advertising standard to be deployed in 2020

Disney, Turner, NBC, CBS and Discovery, together with Smart TVs company Vizio, formed the  Open Addressable Ready Project (OAR), a partnership for the development and deployment of a new standard for addressable advertising on Smart TVs. Full deployment is planned for the beginning of 2020. We all recognize the most important goal of this initiative [...]