Tag Archives: América TV Perú

After a first trial, Canal 1 is already working on TV attribution systems implementation

During Advanced advertising opportunities for FTA broadcasters, the first panel on Day 1 of Nextv Ad Latin America, Alina Arango, Commercial VP at Canal 1 (Colombia), reported that, two years ago, the channel made a first trial with a TV attribution tool and, after the good results it featured, the company is already working with [...]

Alqueria, Kantar Ibope Media and America TV Peru to debate on new multiplatform TV audience measurement

Nextv Ad Latin Americas day 2 will feature three discussion panels focused on the Latin American advertising industry. The second one will be called New multiplatform TV audience measurement, and will take place on Thursday, May 27th, between 10:30 AM and 11:20 AM (GMT-5 CDMX / COL). Registration for this one and the rest of [...]

Andean FTA broadcasters turning to SVOD and AVOD to open second day of Nextv Series Andean’s virtual edition

Dataxis will be holding the first Nextv Series Andean virtual edition on Tuesday, April 20th and Wednesday, April 21st, whose start time is scheduled for 9:00 AM (COT) on both days. Free registration for operators can be done here. The panel that will open the events second day agenda is called Andean FTA broadcasters turning [...]

Andean FTA broadcasters turning to SVOD and AVOD to open second day of Nextv Series Andean’s virtual edition

Dataxis will be holding the first Nextv Series Andean virtual edition on Tuesday, April 20th and Wednesday, April 21st, whose start time is scheduled for 9:00 AM (COT) on both days. Free registration for operators can be done here. The panel that will open the events second day agenda is called Andean FTA broadcasters turning [...]

Dataxis helds new virtual panel on OTT combined monetization models

Dataxis developed yesterday a new virtual panel, based on OTT combined monetization models: subscription and advertising, sponsored by Brightcove. The speaker’s panel was made up of important industry executives, such as Adrian Garelik, CEO at Flixxo; Cristian Andres Hernandez Rodriguez, Digital Media Manager at Canal 13 (Chile); Jose Fernando Hernandez Garcia, Digital Manager at America [...]

Luis Miguel’s series arrives at Mexican FTA TV through Las Estrellas Channel

Televisa announced that the Mexican singer Luis Miguel biographical series will be premiered on the countrys FTA TV through the Canal de las Estrellas. The series was already aired on Netflix in Latin America and Spain, and on Telemundo in the US.  According to what Televisa informed in an official statement, Luis Miguel, the series, [...]

FTA TV, between the linear and on demand model

During the first day of the Nextv Series Argentina event, the leading conference that took place on May 14th and 15th at the Intercontinental Hotel in Buenos Aires, organized by Dataxis, the panel OTT and the future of FTA TV was developed.Patricia Bazan (Megamedia), Pablo Massi Nápoli (America TV Peru), Joe Fregoso (Mediagenix) and Mariano [...]