Tag Archives: advertising

Quibi, SVOD OTT focused in short content, makes its debut in the US

The SVOD OTT Quibi, (short for Quick Bites), focused on short content for mobile phones, launched today in the US. All its content will be distributed in  10-minute maximum episodes, and it will have a version with advertisements for a USD 5 monthly subscription, and another without advertising, valued at USD 8 per month. The [...]

IFT could apply fines on pay TV channels for exceeding advertising time limit allowed

The Mexican Telecommunications Federal Institute has confirmed that Mexican Pay TV channels are exceeding the advertising time limit, which is six minutes per hour during their broadcasts. Therefore, the regulatory body may apply a fine, as established by the Mexican Federal Telecommunications and Broadcasting Law (LFTR). On December 5th, 2019, executives from Izzi, Sky Mexico, [...]

Telefonica Media Networks to market Kanal D Drama advertising in Peru

Telefonica Media Networks, through its ad sales area, announced that it will represent and commercialize Kanal D Dramas advertising in Perú. The TV channel is known for being the first and only that brings together the most successful Turkish dramas in Spanish. We are very excited to add Kanal D Drama into our TV networks [...]

Telefonica Media Networks markets Tuenti’s Freemium offer

Telefonica Media Networks announced it will develop advertising marketing actions on the Spanish mobile operator Tuenti freemium offer, which will give  its clients 150 mb internet and unlimited WhatsApp for free in exchange for watching an advertising video.  Tuenti is a completely digital telecommunications service and different from traditional ones,  which can adapt itself to [...]

DAZN arrives at Latin America with a new sponsorship model

DAZN Group announced significant changes in its structure.  In the Latin American Spanish market, where DAZN was not launched as an OTT yet, it created an innovative off-the-shelf network called DAZN +. In addition, the sports platform VOD ePlayer was renamed, and its new denomination is DAZN Player. This is a decisive moment for DAZN, [...]

Fox also suffered Latin American devaluations impact

In Foxs last quarter financial results report presentation, the company reported that its pay TV (Cable Network Programming) unit operating revenues growth was negatively impacted by 5% for foreign exchange fluctuations, primary in Latin America. US pay TV business revenues grew 7% related to the same month the previous year, led by fees increment for [...]