Tag Archives: Addressable TV advertising in OTT and pay TV

Fasano: ‘We face the addressable environment with some fear, and not as an opportunity to become more competitive’

Another of the virtual panels that took place on November 4th as part of the latest edition of Nextv Series South America was entitled Addressable TV advertising in OTT and pay TV. Some of the topics that took place during the debate were focused on spot replacement in linear TV and OTT; pre-roll to monetize [...]