The Argentine TV operator Supercanal Airlink renewed its image and announced that from now on it will be renamed Super, in order to adapt to the technological transformation that the company is going through. With its new brand, Super seeks to improve its grid of TV and HD TV channels with the incorporation of new signals and digital services, in addition to promoting its online content platform, MIO.
According to the company, the main concepts of Super’s offer will be: connectivity, proximity and technology. Along with the change of identity, the project also seeks to enhance its internet service and evolve with an investment plan of USD 30 million until 2022, for the 14 provinces of the country in which it has a presence.
“Almost two years ago we started a modernization project for the entire company, to enhance our services, improve our customer support, be close to them and continue connecting the country. Today we are taking a new step in that direction: we are going to promote new investments for infrastructure development and redouble our efforts to continue strengthening the bond that unites us with the users”, Facundo Prado, president of Super, said.