The global audiovisual content distribution company Somos Distribution (Somos Group) announced that it will be in charge of the distribution of Enchufe.TV, an Ecuadorian web that gathers sketches, produced by Touche Films.
Enchufe.TV produces humorous sketches that last five minutes on average, which are produced into 30-minute content, to be distributed both on TV and on other platforms. The distribution agreement was run between Touche Films and Somos Distribution, and allows the latter to distribute Enchufe.TV’s programs on different screens. The 30-minute programs, in turn, are distributed over five seasons. Touche Films, Enchufe.TV’s producer, has published a weekly video since November 2011 on online platforms.
‘At Somos Distribution, it is a pleasure to distribute the humor of Enchufe.TV. We are sure that audiences will enjoy these contents, because they are good quality short films, with a well thought out humor and far from controversies, appropriate for the times we live in. Humor on TV has always been an attractive element and is very indicative of Enchufe TV’s quality, and the fact that it has achieved that broad demographic target that attracts regional programmers, and a presence in new and traditional media at the same time. Short contents have been gathered in a very striking way, and each program is a place for audiences to rest and laugh’, said Francisco Villanueva, VP and COO of Somos Distribution.
Arturo Yepes, CEO at Touche Films, has also expressed himself on the distribution agreement and reported that Enchufe.TV ‘was born with the intention of changing the audiovisual market in Ecuador. Years later, its founders set a bigger goal, to change the audiovisual market in Spanish. The fact that Somos Distribution becomes the distributor of its TV seasons brings us closer to fulfilling the dream of reaching a diverse audience with the particular and typical humor of Enchufe.TV’, he ended.