Sky Mexico will use TiVo as metadata provider for pay TV in Mexico, Central America and the Dominican Republic, to consolidate its metadata on its new platforms and avoid relying on other multiple providers.
‘TiVo’s powerful metadata solutions, which include extensive sports data and rich imagery, will assist Sky Mexico in its effort to reach new customers with highly personalized entertainment content. We are delighted that TiVo’s industry-leading metadata and technology platform is gaining significant traction in Latin America and is helping to enhance more TV services across the region’, said Karl Misling, Tigo’s Latin American Sales Vice President.
TiVo said that the new deal underscores ‘its strong presence and commitment in Latin America and will allow Sky Mexico to deliver a superior experience to customers’.
