In an interview with the local website ‘Efecto Cocuyo’, Maria Elisa Alvarez, Marketing Director at the Venezuelan DTH Simple TV (which previously operated as DirecTV in the country) reported that the operator plans to strengthen its content catalog with new premium options, including channels such as HBO, ESPN and Star, a brand that, as of February 22nd, will replace Fox’s channels in Latin America.
Alvarez also reported that the new options will be available as part of Simple TV’s clients packages ‘from the next few weeks’. According to the executive, ‘Directv in Venezuela negotiated with Directv in the US, its parent company, and that is the reason why it could have a wide range of channels for all its packages. We have to negotiate with HBO, with Disney, with ESPN, with everyone directly. We are still working on these negotiations, in order to provide more channels and strengthen the offer’.
In addition, Alexander Elorriaga, President at Simple TV, reported that, together with the strengthening of Simple TV’s content offer, the company is also evaluating other projects, which include its own sports content productions.
As part of its Q2 2020 results report, AT&T reported that, at the time of the closure of DirecTV’s operations in Venezuela, which took place in May, DirecTV had 2.2 million subscribers in the country. In mid-August 2020, the firm Scale Capital announced the acquisition of the DTH operations and, after the operation, the company changed its name, which was renamed as ‘Simple TV’ in the country.