According to the information reported by several specialized websites in Brazil, Brazilian TV channel SBT (Sistema Brasileiro de Televisão) started its broadcasts for audiences living in Angola and Mozambique. Those residing in either of the two countries will be able to access SBT as part of their pay TV offer through ZAP, one of the largest DTH operators in both countries.
SBT will be available 24 hours a day and will be part of a new package into the operator’s programming, called ‘Mini Mais’, together with more than 60 channels. In addition, the offer includes some of the programs that are part of the channel’s current programming grid, as well as other programs that are part of the SBT’s library.
‘With our channel’s expansion to the African pay TV market, we aim to translate and understand the needs of subscribers looking for quality content, information and family entertainment’, reported Carolina Scheinberg, New Business Manager at SBT. The executive also highlighted that the strategy is part of the brand’s global expansion plan.
According to Jose Carlos Lourenço, CEO at ZAP, ZAP and SBT ‘already had a long way to go in terms of partnerships, with the provision of content that reached ZAP clients as part of the ZAP VIVA channel’s grid, but we concluded that it made sense to take a new step, with the availability of the SBT channel itself. We confirm that this possibility will reinforce the quality and competitiveness of ZAP’s offer as the best TV operator in Angola and Mozambique’.
At present, SBT offers international broadcasts in Europe, through the BrasilPlay platform, whose offer also includes other Brazilian channels, such as Globo Internacional, Sportv Internacional, Band News and Band Internacional; and in the US through Dish Network, where it is part of Sling TV’s offer. In addition, SBT sells programs to broadcasters in other countries.