Roku announced that the company will resume sales of its streaming devices in Mexico in the coming weeks, after a favorable ruling from the 11th Collegiate Court in CDMX.
“Today’s decision is an important victory for Roku and its Mexican distributor, Latamel Distribuidora, S. de R.L. de C.V. and Mexican retailers in the legal battle against an improper ban on sales of its popular streaming players in Mexico. We are pleased with the Collegiate Court’s decision and look forward to continuing to build Roku’s TV streaming business in Mexico,” said Roku General Counsel Stephen Kay.
In turn, Roku CMO Matthew Anderson said, “We are grateful for our customers in Mexico who, despite the sales ban, continued to stream more and more hours; and for our retail partners and content providers who supported us throughout this past year. We look forward to launching the latest Roku devices in Mexico soon and giving customers an even richer streaming experience.”
The legal battle that managed to ban the commercialization of Roku devices in the country began in mid-2017 when Cablevisión, owned by media giant Televisa, filed a lawsuit alleging that the company’s streaming devices allowed access to illegal content.
After the decision, Cablevisión said it is in favor of Roku’s commitment to battle piracy. “In Mexico, Cablevisión co-exists and collaborates with platforms such as Netflix, Apple TV and Amazon, among others. It is good that Roku has finally committed to develop anti-piracy measures,” the company said, according to Expansión.
Bernarda Duarte, Director, Content Acquisition of Roku, will participate as speaker in the next edition of NexTV CEO Latin America, the leading conference to be held on November 1 & 2 at the Biltmore Hotel in Miami. The executive will discuss the new era of personalization and Add On channels along with executives from Digicel group and Uruguay’s TCC.