Roku officially launches Roku Express in Brazil

Roku has officially announced this last Wednesday the launch of Roku Express, the company’s first streaming device available in Brazil. The device transforms most traditional TVs into smart TVs and is expected to be available  in stores in the upcoming weeks at R$ 349,90 (USD 66).

‘We are thrilled to launch the first Roku streaming player in Brazil’, said Arthur van Rest, VP International at Roku. ‘We entered Brazil in January with the AOC Roku TV and are thrilled to expand our product offering with the Roku Express, which will bring an affordable streaming experience to even more consumers in Brazil’, the executive added.

As officially reported from Roku, the Roku Express can be connected to most traditional TVs via HDMI to convert it into a Smart TV with Roku’s operating system, offering consumers an intuitive home screen and access to 100 thousand+ movies and TV episodes via thousands of free or paid channels. The Roku Express HD streaming device is designed to blend in when connected to a TV USB. Setup is simple and it can be fully powered by most TVs, which reduces the clutter of cables.

Additional Roku Express features and accessories include HD and Full HD streaming; high-speed HDMI cable; free Roku mobile app for private listening and more, available on both Android and iOS; Roku Search, to discover something to watch by searching by title or actor to find shows or movies; remote control to navigate streaming channels along with channel shortcut buttons to popular channels; and automatic software updates to receive new streaming channels and features automatically.